Use the space in captions to add context and share more about a video.

Video captions: Sometimes a great caption is just as captivating as the content of a video.

Video format: Vertical videos perform best on TikTok, as do videos that are longer than five seconds.

But what can you do to make your videos stand out from the rest? It often comes down to a few basics: We hope you find these pointers helpful, and we're excited to see what you share – happy creating!Ĭaptivating videos often have lots in common: they tell stories, draw us in, and spark conversation. While there's more to TikTok than making it big on For You feeds, we know that getting your videos discovered is a big part of what makes it so fun to be a creator. In this blog, we'll answer these questions and more, share some best tips and tricks, and bust some myths. We get asked often about how you can make your videos stand out – questions about what to post, when to post, and how you can connect with viewers who love what you share. We made the For You feed to help people discover a broad range of content that they are uniquely interested in, and to amplify the voices and creativity within our community by connecting creators with viewers who love their content. Every post is your chance to tell a story, share your creativity, and connect with users who share your same interests.

When you post a video on TikTok, it has the potential to travel to For You feeds far and wide. For more on the For You experience, see our first post in this series.

This is part two in our blog series about the For You feed, where we’re sharing background about content, recommendations, and discovery on TikTok.

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